Custom Shopify theme development
I build custom Online Store 2.0 themes from your design, from $2,700 (60 hours at $45), usually in 3 to 5 weeks.
I build custom Shopify themes from your Figma, Adobe XD or PSD design on Online Store 2.0, with every section and block editable in the theme editor. It suits brands whose design a stock theme can't match, and agencies that need the build done. A theme starts at $2,700 (60 hours at $45) and usually takes 3 to 5 weeks.
Who it's for
- Brands with a finished design that no Theme Store theme can match
- Stores whose current theme has become slow or hard to edit after years of patches
- Agencies that design in-house and need a Shopify developer for the build
What you get
- An Online Store 2.0 theme: JSON templates, sections, blocks and section groups
- Settings and presets on every section, so your team edits content in the theme editor without touching code
- Metafields and metaobjects for content that changes per product
- Responsive layouts checked at phone, tablet and desktop widths
- A Lighthouse and axe-core check on each main template before launch
- The theme in your GitHub repo or as an uploadable theme zip
- A short Loom video showing your team how to edit each section
How it works
- 01 A call or email about the design, your apps and the deadline
- 02 A written scope and a fixed quote in hours at $45
- 03 The build on an unpublished theme, with a preview link as each template is done
- 04 Two rounds of changes against the design
- 05 Speed and accessibility checks, then launch
- 06 30 days of bug fixes after launch
3 to 5 weeks for most themes. Large catalogues or many custom templates take longer, and the quote will say so.
When you don't need me
If you're launching your first store with a small catalogue, a good theme from the Shopify Theme Store plus a few custom sections will cost much less, and I'll tell you if that's the better fit. I also don't do brand or visual design, so bring a finished design or hire a designer first.
Proof
From past work
A custom Shopify theme and responsive storefront UI for a New York streetwear label (2024).
A custom, responsive Shopify storefront for a music act, with the shop alongside its discography, video and tour pages.
- Top rated
A free-gift cart threshold, a timezone-aware countdown and social-proof popups built into the theme, with every storefront at Lighthouse 90+.
- Bestseller
Reusable sections and snippets shared across five stores; the flagship scored 98 for Lighthouse performance with 47,000+ reviews on its product pages.
FAQ
Questions
Most stores don't need a full custom theme. If your current theme is fast and close to the layout you want, custom sections on top of it cost less; one section starts at $135. A custom theme makes sense when your design can't be built from the theme's sections, or when the theme has become slow and hard to edit.
Yes. Every section has settings and presets in the theme editor, and product-specific content comes from metafields, so your team can change text, images and layouts without touching Liquid.
I test every app you use on the new theme before launch and measure what each one costs in load time. Where an app only adds a small feature, I can often build that feature into the theme so you can drop the app.
The design files, collaborator access to your store, the list of apps you use and whatever content you already have. If parts of the design aren't final, I can start on the templates that are.
Journal
Read more on this
· 6 min read
How much does a custom Shopify theme cost?
A custom Shopify theme from Figma takes 60 to 120 hours, $2,700 to $5,400 at $45/hr. Theme Store themes cost $100 to $500. What sets the price.
- Pricing
- Themes
· 5 min read
Building custom sections and blocks in Shopify Online Store 2.0 (with code)
How I build Shopify Online Store 2.0 sections: schema, settings, blocks, presets and app blocks, with a complete FAQ section you can copy.
- Shopify
- Liquid
- Themes
Other services
- Shopify speed optimisationFrom $540
- Shopify Plus developmentFrom $675
- Headless Shopify with Hydrogen or Next.jsFrom $7,200
- Migration to ShopifyFrom $1,350
- Shopify store audit (speed and accessibility)$450 fixed
- Ongoing Shopify supportFrom $225 a month
- White-label Shopify development for agencies$45 an hour
Next step
Get a fixed quote
Send me your store URL, what you want done and your deadline. I'll reply within 24 hours with questions or a quote in hours at $45.




